We have put forward a list of 28 steps that can help to increase eCommerce sales and traffic. This is the second of the series, in which we will be showcasing 7 tips. You can check out the first article of the series by clicking here. Next 7 tips are as are as follows:
Avoid putting dates in URL
Lots of site owners and bloggers prefer to put dates in their URL as they hope that news sites would prefer them. By removing the dates in the URL, the search traffic can surge to nearly 60%. By leveraging this hack, it helps to make sure that the individual or brand should use the required redirects and update all of their internal links to the latest URL.
Subdirectories rather than subdomains
Individuals love to utilize subdomains. However, Google provides more leverage to subfolders. This resulted in an instant 20% increase for search traffic. If this hack is going to be used, it is important to change the internal links with the new URL.
Subdomains are better for Hreflang
Even though subdirectories do work in a better manner when compared with subdomains. However, it is different when a content is translated into various languages. It can help the right language version of the cross-annotated pages to appear across correct versions of google.
Initiating with link intersect
Links are important within the context of SEO. This is mainly because it is becoming difficult to create them. Possibly the easiest way for creating or building them is through the use of feature of link intersect by Ahrefs. Ahrefs feature allows everyone who is linked to your competitors but not you.
Video is preferred by LinkedIn
For obtaining the highest possible level of attention from LinkedIn, it is important to upload videos instead of having content that is text-based. LinkedIn videos usually get viewer engagement that is two to three times more than text. As a result, to gain more traffic from LinkedIn, it is important to upload videos.
Moreover, if one wants to gain more traffic from a social network, it is essential to view the type of content that is lacking. If a specific type of content can be provided, it is possible that the traffic will increase.
It is easier to create a personal brand
From blog traffic to social media profiles, individuals are able to relate more to personal brands rather than corporate brands. For getting more followers for social media profiles, it is important to grow the traffic fast and create a personal brand.
Exit popup helps to get podcast listeners
If a company or an individual requires more listeners for a podcast, the optimum tool is addition of an exit popup for a mobile site. On the exit popup of the mobile, individuals should be asked to subscribe for a podcast. It is not optimum to use a similar exit popup for every mobile device. It is, however, important to note that showing an exit popup on digital devices could be irritating. As a result, it is important to wait at least 30 seconds before mobile users are shown an exit popup.
Let us know in the comments below if you have tried any of the tips mentioned above. How was the result? Also, do not forget to subscribe to our newsletters for weekly updates on how to improve your sales and marketing initiatives. If you have missed the first article, here is the link. If you want to continue reading, click here for the third article.