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How big data is improving solutions across industries

Big Data Amit Agrawal -
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Big data becoming a boon to the industrial sector. We always come across the word Data but we haven’t analyzed what this word actually means. Data is a word that has come from a Latin word datum which means ‘to give’. Data is nothing but the raw, lowes...
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5 Ways to Optimize Sales Activities with Dashboards

B2B kniemisto -
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Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources […]

The post 5 Ways to Optimize Sales Activities with Dashboards appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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The rise of the ‘citizen data scientist’ – how humanized machine learning is augmenting human intelligence

Data Nathan Korda -
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IDC estimates worldwide data volume is set to rise by 61% between 2018 and 2025 – eventually reaching 175 zettabytes – with much of this generated by businesses. So how can this be harnessed to optimize business processes, improve day-to-day operations...
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5 Genius Ways To Gather And Track Customer Satisfaction Data

Blog Aditya Mishra -
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The primary objective of any business is to create a long roster of happy and satisfied clients. For this, gathering and acting upon customer satisfaction data is fundamental in order to provide users with the products they need. Customer satisfaction ...
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How to Measure Email Marketing: 3 Steps to Success with Google Analytics

Analytics Campaign Monitor -
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Crafting the perfect email marketing campaign is easy. It all starts with analyzing the data...

The post How to Measure Email Marketing: 3 Steps to Success with Google Analytics appeared first on Campaign Monitor.

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Do Customer Data Platforms Need Real-Time Processing?

Blog David Raab -
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Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requ...
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See the Whole Picture: Branch Now Working With MoPub to Provide Complete Revenue Analysis

Analytics Kelly Mullins -
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Today, we’re excited to announce that Branch is working with MoPub to provide clients with access to impression-level advertising revenue data via Branch Universal Ads. Branch’s support of MoPub’s impression-level...
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Four Steps for Making Your Customer Insights Users Successful

Blog Aimee Lucas -
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One of the challenges that customer experience (CX) professionals face is getting the insights they uncover through Voice of Customer (VoC) programs to drive changes to the business. Part of that challenge stems from the fact that just because customer...
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The General Data Protection Regulation: One Year Later

Data Protection Jon Dick -
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One year ago on May 25, 2018, the General Data Protection Regulation (GDPR) went into effect and replaced the 1995 EU Data Protection Directive (DPD) with the goal of significantly enhancing the protection of the personal data of E.U. citizens and increasing the obligations of organizations who collect and/or process personal data.

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Interactive Data is the Future, Here’s Why

Big Data Martha Brooke -
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  Image source: pexels.com Interactive Data Motivates Teams Measuring the customer experience is crucial, but visualizing that measurement with interactive data is equally important. Here’s why: dynamic data motivates teams to take action and f...
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