Data

Big data becoming a boon to the industrial sector. We always come across the word Data but we haven’t analyzed what this word actually means. Data is a word that has come from a Latin word datum which means ‘to give’. Data is nothing but the raw, lowes...

IDC estimates worldwide data volume is set to rise by 61% between 2018 and 2025 – eventually reaching 175 zettabytes – with much of this generated by businesses. So how can this be harnessed to optimize business processes, improve day-to-day operations...

The primary objective of any business is to create a long roster of happy and satisfied clients. For this, gathering and acting upon customer satisfaction data is fundamental in order to provide users with the products they need. Customer satisfaction ...

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requ...

One of the challenges that customer experience (CX) professionals face is getting the insights they uncover through Voice of Customer (VoC) programs to drive changes to the business. Part of that challenge stems from the fact that just because customer...

One year ago on May 25, 2018, the General Data Protection Regulation (GDPR) went into effect and replaced the 1995 EU Data Protection Directive (DPD) with the goal of significantly enhancing the protection of the personal data of E.U. citizens and increasing the obligations of organizations who collect and/or process personal data.

  Image source: pexels.com Interactive Data Motivates Teams Measuring the customer experience is crucial, but visualizing that measurement with interactive data is equally important. Here’s why: dynamic data motivates teams to take action and f...

FY19 proved to be a great year for Experian – one of our best ever.  We just announced results, with organic revenue growth of 9%.  But that is only part of our story. Behind the company’s success is a strategy that puts consumers first. We have looked to respond to the challenge of financial exclusion around the world, by using data and innovation to bring more people into the mainstream financial system. And we have… Results Were Strong, Our Commitment To Helping Consumers Even Stronger

The post Results Were Strong, Our Commitment To Helping Consumers Even Stronger appeared first on Experian Global News Blog.

The following is written by Colin Grieves, Managing Director of Targeting, at Experian. There are many reasons why an advert might catch your attention – maybe it’s because of a celebrity endorsement, clever catchphrase, or a witty one-liner that catches you off guard when you’re waiting for your programme to return after the break. If there has been an advert that has particularly stuck in your mind, those behind the marketing at organisations will tell… What adverts have you seen today? How data helps make marketing more relevant

The post What adverts have you seen today? How data helps make marketing more relevant appeared first on Experian Global News Blog.

Everyone knows that PowerPoint is the language of business. The problem is, most PowerPoint decks are nothing more than a series of overstuffed and often confusing slides that accompany nap-inducing soliloquies by presenters. Having developed thousands of presentations, we’ve identified best practices that are simple, yet rarely employed. To that end, we created Center of Gravity, a new framework for building presentations. The idea is that each deck, every slide, and every piece of content

The post Find the Center of Gravity for Great Presentation Design appeared first on Martech Zone.