Throughout the buyer’s journey, content obviously plays a huge role during the beginning and middle stages. At the last stage of the buyer’s journey, though, it can be somewhat overlooked.
A lot of marketing teams are focused on creating the beginning- and middle-stage content that brings in the views and leads most sales teams are focused on closing during the final stage of the buyer’s journey. So, in a nutshell, marketing teams don't create enough content for this stage and sales teams don't leverage them enough during it.
Entrepreneurs used to be those who had an idea, started a company, and made money. They wrote a business plan, circulated the document to a bank, and worked tirelessly to scale their company and drive profits for themselves and their investors. But in 2018, we’re a startup nation. Actually, we’re a startup world. Entrepreneurs have different motivations for starting a business just as consumers have different motivations to buy.
Ever spent time with a prospect who didn't buy? Of course you have.
Is it fun?
No, it is not.
Selling to people who can't or won't buy is a huge drain on your sales productivity, budget, and team.
The internet has changed the way we do business. Today, small businesses have the opportunity to make it big with the help of the right marketing tools and strategies. If you’re a small business that’s just getting started or one that considers online marketing a huge expense or a technical…
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Anyone can start a business.
Fill out a few forms. Get the necessary permits or licenses. Advertise in some way, shape, or form.
