Thursday, October 17, 2019
Razing something down you’ve so painstakingly created only to remodel it, à la Lego, where ‘wreck’ and ‘repeat’ hold as much significance as ‘build’, is anything but simple, especially for businesses. Enterprises which dilly-dally or shy away from rein...
A long time ago, in a galaxy far, far away, I wrote this tagline: “Remarkable business begins with remarkable communication.”... Continue Reading The post How to Make Exceptional Communication Your Winning Difference appeared first on Co...
You don't have to be entrenched in the tech world to have heard the term, "artificial intelligence," but what is artificial intelligence, or AI, as it's commonly known? Simply put, AI is the simulation of human intelligence processes performed by machines or computer systems. Nowadays, AI is being used to carry out many jobs previously held by humans, but there's no need to panic.

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers.

How do you know you’re ready for CRM? When you feel like this: You’re growing so fast that your brain has run out of storage room. You can’t be expected to keep an entire business downloaded to your brain and still be able to run it all smoothly. To ke...
For the informed buyer, what is a true indication of buyer intent? Does reading that white paper really show they’re interested in your new product suite, or are they just staying on top of hot trends in the market? How about opening three emails over the course of a month — are they engaging with...
For years, the eCommerce market was ruled by B2C and there’s no doubt in its ability to rise further. But now, there is another ruler coming up which has the potential to steal the kingdom of B2C, and that is, the B2B market. Inspired by the succ...

Messages that are personalized for a specific target audience always perform better than the spray-and-pray, one-size-fits-all campaigns. Everyone understand that, but not everyone takes to the time to set it up. The process of segmenting users seems daunting. It shouldn't. With OneSignal, you can integrate with your existing data management

More than ever before, data is driving marketing strategy, tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on c...
Four Ways to Use CRM Data to Create Targeted Social Ads According toCMO, marketers are on track to double their social media advertising budgets by 2023. Why? They know the ROI is huge. As of 2018,

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