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Lifecycle Marketing

IMAGE SOURCE: https://unsplash.com/photos/ra4vJwxnvAo Social media is, without a doubt, one of the best ways to grow your blog or eCommerce storefront. You can communicate with your audience on a variety of platforms, and all of that information helps ...
You cannot sell to a person you don’t know. Whether you a marketer or a sales agent, the eCommerce software you are using is not enough to make your sales. You need to take it further to maximize your sales or marketing campaign reach. That means you h...
I walk into the hotel, wheeling my luggage and briefcase behind me. I am taken aback by the spacious and open modern lobby. I approach the front desk, and Carlos greets me with a smile. We have a friendly exchange – how are you doing, did you hav...
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a...

If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important." We can compare that to companies with decreasing revenue where only 49% believe it's important. So, if you want your business to succeed you must make sure your customers do, too.

It all started with a carry-on bag. It's one of my favourites - a dark navy with black piping by a well-known luggage manufacturer. I I splurged and paid quite a bit but felt reassured as it came with warranty and assurance by the sales rep that I woul...
In the world of commerce, the use of visual and voice searches is increasing. Over the last several months, voice and visual queries have surged, particularly over the last holiday shopping season. This should hardly be a surprise when you realize that...

I admit it. I have my head in the clouds often. I’m a dreamer and a builder. I like building, creating, shaping…new ideas, new software, new businesses. Earlier in my career, my focus was on[...]

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Consumers are paying close attention to brands’ moral, social, and political values. They’re making buying decisions based on the values a brand stands for. However, our research shows that companies lack a systematic approach to values. At CXNYC 2019,...
IMAGE SOURCE: https://unsplash.com/photos/0E_vhMVqL9g Consumers are always looking for businesses that they can relate to, and that treat them well. These same folks will quickly leave a company behind that doesn’t deliver a stellar experience and supp...

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