Most of us have experienced the feeling of frustration when it comes to online security protocols. You need to log-in to an account, but you’ve forgotten your password. When you choose an option to reset your password, you are asked to answer one of your security questions. But you forget which movie you said was your favorite while you were growing up. You take a guess, but unfortunately it’s the wrong one and you find… Walking the Fine Line Between Customer Security and Convenience
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Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action (CTA).
And it's really important to guide your visitors through the buying journey using strategic CTAs.
There are many trends on the horizon that may pique your interest as you develop your business strategy to stand out amongst your competitors. Technologies like artificial intelligence with natural language processing or machine learning,[...]