What is a sales opportunity, and when do you know it's not a lead anymore?
Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful […]
In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your […]
The post How to Segment Your Audience for Demand Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.
Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences."
The rise of the Big 3 - Amazon, Google and Facebook - means that the way we find and consume information is ever-changing. In our final episode of Scale, HubSpot's VP of Marketing Meghan Keaney Anderson shares how marketers need to adapt their customer acquisition strategies.
The post The future of customer acquisition with HubSpot’s Meghan Keaney Anderson appeared first on Inside Intercom.