Lead Generation

What is a sales opportunity, and when do you know it's not a lead anymore?

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful […]

The post Demand Generation and Distribution: 4 Must-Try Digital Marketing Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

At 575+ million users, LinkedIn is the largest social media network for business professionals. When used correctly, LinkedIn provides access to millions of users. However, these aren’t just regular users. Many are influential, high-level executives. T...

For a business to grow, it needs to attract new customers, while also maintaining the customers it already has. But many growing businesses don’t have a lot of marketing dollars to spread around in order to try and grow their presence. This can provide...

In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your […]

The post How to Segment Your Audience for Demand Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Learn how to distribute and route marketing qualified leads to get better results rapidly includes 7 tips and a checklistThe post How to Improve Marketing Qualified Lead Routing Results appeared first on B2B Lead Blog.

We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences."

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not.

The rise of the Big 3 - Amazon, Google and Facebook - means that the way we find and consume information is ever-changing. In our final episode of Scale, HubSpot's VP of Marketing Meghan Keaney Anderson shares how marketers need to adapt their customer acquisition strategies.

The post The future of customer acquisition with HubSpot’s Meghan Keaney Anderson appeared first on Inside Intercom.

I’ve come to learn about a seasonality effect on queries I get on Forecast Accuracy. We’re mid way through the second calendar quarter of the year. Executives are seeing they missed the number in the first quarter, we’re now midway ...