As discussed in our previous blog ‘What is the difference between validation, verification and authentication?’, the data elements for identity validation don’t carry a high level of certainty that it is you and while identity verification, can significantly increase the confidence that the person is who they truly say they are, this is often accompanied…
What is a sales opportunity, and when do you know it's not a lead anymore?
Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful […]
Editor’s Note: Marketer Spotlight is a series of blog interviews focused on sharing insights and best practices from marketing leaders on the various aspects of marketing in a digital world. In our recent #GROWTH19 conference, Pranav Kumar, the head of CRM at OYO Rooms, shared his insights on the role of a CRM in engaging […]
The post Marketer Spotlight: The Role of a Robust CRM in OYO Rooms’ Growth Story appeared first on MoEngage Journal.