If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important." We can compare that to companies with decreasing revenue where only 49% believe it's important. So, if you want your business to succeed you must make sure your customers do, too.
What is a sales opportunity, and when do you know it's not a lead anymore?
We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.
Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences."
Messages that are personalized for a specific target audience always perform better than the spray-and-pray, one-size-fits-all campaigns. Everyone understand that, but not everyone takes to the time to set it up. The process of segmenting users seems daunting. It shouldn't. With OneSignal, you can integrate with your existing data management