Marketing Automation

IMAGE SOURCE: https://unsplash.com/photos/0E_vhMVqL9g Consumers are always looking for businesses that they can relate to, and that treat them well. These same folks will quickly leave a company behind that doesn’t deliver a stellar experience and supp...

Summer means longer days, warmer weather, and unnecessarily long out-of-office memos. But when you’re responsible for important projects and other team members at your company, it can be hard to fully detach yourself from work when you go on vacation. Research shows that vacations improve mental health. And no, we don’t mean checking your email...

Don’t let seasonal slumps get you down. The off-season is the perfect time to amp...

The post 9 Off-Season Marketing Strategies for Seasonal Businesses appeared first on Campaign Monitor.

Crafting the perfect email marketing campaign is easy. It all starts with analyzing the data...

The post How to Measure Email Marketing: 3 Steps to Success with Google Analytics appeared first on Campaign Monitor.

Don’t be the person holding a shovel  when everyone else has a backhoe.   With constant buzzwords like automation, artificial intelligence (AI), and machine-learning being tossed around like salad, what is real and what isn’t? I’ll tell you one thing — marketing automation is 100% real. My name is Jesse Perreault and I’ve spent the last...

Visual content pays a big role in attracting and converting prospects into customers. Read on...

The post 6 Tools to Help You Create Awesome Visual Content for Your Email Campaigns appeared first on Campaign Monitor.

The post How to Improve Your Email Click-Through Rates with Interactive Content appeared first on Emarsys.

Come May 25th, 2019, GDPR will turn one year. Was it successful or did it just scrape through? One year it too short a period to judge the success rate of any regulation, especially one of the scale and sensitivity of GDPR. Mathias Moulin, Director of CNIL, the independent French administrative regulatory, stated in an […]

The post One Year of GDPR and Its Impact on Mobile App Marketing appeared first on MoEngage Journal.

Are you tired of email marketing offers that constantly bomb? Here are a few tips...

The post 5 Elements of a High-Converting Marketing Offer Email appeared first on Campaign Monitor.

Cross-channel marketing may be a buzzword, but it’s always been a best practice. Even when a product clearly lends itself to a certain channel, customers are — and always have been — cross-channel. Take cars. Yes, there’s a rea...