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Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers.

For the informed buyer, what is a true indication of buyer intent? Does reading that white paper really show they’re interested in your new product suite, or are they just staying on top of hot trends in the market? How about opening three emails over the course of a month — are they engaging with...
Four Ways to Use CRM Data to Create Targeted Social Ads According toCMO, marketers are on track to double their social media advertising budgets by 2023. Why? They know the ROI is huge. As of 2018,

Here’s everything you need to know about CAN-SPAM best practices for 2019.

The post CAN-SPAM Best Practices for 2019 appeared first on Campaign Monitor.

Your business is growing, and spreadsheets are getting frustrating to manage. You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. How do you decide which is the best for your business?

Recent research by CleverTouch Marketing, a marketing technology consultancy and service provider based in the UK, provides an interesting snapshot of the state of marketing automation adoption and usage.Expectations vs. Reality:  The State of Ma...
For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide. The report explores how: Cross-functional collaboration is changing to address customer needs and satisfy business demands Data i...
Pretty much every online business on the planet uses marketing automation in one way or another. Honestly, it would be... Continue Reading The post 3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them) appeared first on C...
Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, ...
Without the proper approach, marketing automation campaigns are doomed to fail. Don’t blame the tool; fix the process!

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