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Contrary to popular belief, ample subscribers are not the only valuable ingredient in the concoction of a tasteful email. The content you choose to write to engage your readers is just as important, if not more. How...
In this Rethink Marketing podcast recap, Nick Jordan from Logic Inbound outlines what you need to build a successful channel partner strategy.
David Paige loves ActiveCampaign so much, he’s used it for work and for his music. You can see his music story hear (misspelling and pun intended). What do you do when leads are slipping out of your funnel—and you don’t have the resources to pull them ...
Every holiday is an opportunity for retailers to connect with shoppers, and Easter is no different. About 60% of Easter shoppers plan to purchase gifts, and half plan to buy... The post Engaging Easter Email Marketing Messages appeared first on Bronto ...

Emails don’t have to be boring bodies of text. With these 3 email marketing tools,...

The post 3 New Email Marketing Tools to Make Your Campaigns More Engaging appeared first on Campaign Monitor.

We kicked 2019 off with a bang! An enhanced CRM/Marketing automation connector allows for deeper integrations. Our new Sales Dashboard is full of rich analytics. Plus, we’ve added over 10 new capabilities to our event lead management solution, GoExhibit!™. Read more below to learn about all of the enhancements we released in Q1 of 2019. As […]

The post Enhancement Round-Up Q1 2019 appeared first on Lead Liaison.

Anatomy of an Email Newsletter

Email marketing is the easiest and most cost effective means of reaching out to your target audience and keeping them engaged. It can be the revenue driving tool for your business that you’ve been looking for! With the right email marketing strategy in place, you can achieve a greater access to your existing and potential customers and put your message out in front of a larger audience. One great advantage of email marketing over social media

The post The Anatomy of an Email Newsletter appeared first on Martech Zone.

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Industrial e...
Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consid...

Visual content pays a big role in attracting and converting prospects into customers. Read on...

The post 6 Tools to Help You Create Awesome Visual Content for Your Email Campaigns appeared first on Campaign Monitor.

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