You can now export a segment in WebEngage as a Custom Audience to your Facebook business account. Overview Over the last few months, we’ve received several requests asking us to enable integration with Facebook. A majority of our customers create very detailed segments on WebEngage. They then target users in these segments through a series […]
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Determining the effectiveness of your email marketing campaigns requires you to be aware of email acquisition costs and metrics such as open rate, click-through rate, and average revenue. Unless you understand the value of this information, you will not be able to present a strong case for additional investments in strategizing your email marketing programs. […]
The post Essentials of Email Marketing Metrics: The What, Why and How About it appeared first on Email Monks Blog: Email Marketing Tips & Best Practices.
An email app is an invaluable way to get full control of your inbox.
The post The Most Used Email Apps: Ranked from Obvious to Surprising appeared first on Campaign Monitor.
Back in the old days when the Internet was but an inconceivable fantasy, businesses had to get creative to communicate with their customers. In ancient China, runners would move on foot to inform traders of the presence of potential customers. The traders would then play the flute to attract their target audience of children and […]
The post How Geofencing Can Help Unlock Your Brand’s True Growth Potential appeared first on WebEngage.
