Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords -- content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. But distributing that content is just as crucial for your marketing success because if no one sees your content, they definitely won’t come.
The fact is, the spotlight will always be on push notifications, with in-app in close second. There are two more channels that receive even less attention though: location-based and inbox messages. These are two innovative and effective, yet underutilized ways to reach out to your app users.
There’s a new approach to “word of mouth” marketing, and it may have nothing to do with actually speaking. Word of mouth, or, what happens when people who know you well put their reputation on the line to tell others about your business, carries heavy weight in the small business…
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