Omnichannel experience is not just a buzzword. It’s a way to strengthen your relationship with the customers by offering them frictionless service across various platforms and devices. Take Starbucks for instance, the brand is known for its world-class coffee, but more importantly, it has earned the reputation of being the top player in the omnichannel […]
In the strictest sense, omnichannel marketing means offering customers a seamless brand, message and experience across every channel (including print, email, online and in-store). Customers might interact with a brand via a blog or a tweet or SMS or a Facebook post. These are all touchpoints and they must all be brand consistent—as well as […]
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The world has moved away from computers, TV, and retail stores to laptops, cellphones, and online shopping; no wonder the marketing norms have also involved. Omnipresent customers looking for omnichannel marketing! Back in the day, users would go to look at one medium to shop, but now they have multiple mediums to buy a single […]
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