Wednesday, July 8, 2020

Visual content pays a big role in attracting and converting prospects into customers. Read on...

The post 6 Tools to Help You Create Awesome Visual Content for Your Email Campaigns appeared first on Campaign Monitor.

Like most small businesses, we used to get 90% of new clients from referrals.

If we had more time, we'd generate leads through inbound marketing. If we had more money, we'd purchase $30,000+ in advertisements or sponsorships.

This post was contributed by Rachel Klaver, an ActiveCampaign Certified Consultant. If you want to… Build a community of people who know you Get referrals Build an effective email list… You are going to have to give some stuff away for free...

A bad email reputation will land you in the spam filter, which will only bring...

The post How to Repair a Bad Email Sending Reputation appeared first on Campaign Monitor.

Find out the tips on how to use email marketing to throw a birthday party in your subscribers’ inboxes.

The post Birthday Email Marketing, or How to Congratulate Your Subscribers appeared first on SendPulse Blog.

Learn how to add a gif to an email to connect with more subscribers than...

The post Animated GIFs in Email: A New Approach to an Old Format appeared first on Campaign Monitor.

The dark mode is one of the most visibly prominent features in Apple’s MacOS Mojave. It is considered to be one of the most radical changes that Apple’s interface has undergone in its operating system since the inception of Mac OS X in 2001. Dark mode, as the name itself suggests is a setting that […]

The post Understanding Emails in Dark Mode for Apple (and Optimizing it) appeared first on Email Monks Blog: Email Marketing Tips & Best Practices.

Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use ret...

With active email accounts expected to hit 5.6 billion by the end of 2019, it's no wonder email is the one sales and marketing trend that just won't go away.

But there's so much noise in our inboxes today. How do you stand out? For starters, avoid making these 13 mistakes guaranteed to send you straight to trash.

Formal Email

A formal email is used when conducting business with a new associate or executive, sending a professional inquiry, or corresponding about a job. Best practices include using a formal greeting like, "Dear [Name]," closing with, "Sincerely," and keeping the subject line short and descriptive.

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