Marketing Automation

Are you tired of email marketing offers that constantly bomb? Here are a few tips...

The post 5 Elements of a High-Converting Marketing Offer Email appeared first on Campaign Monitor.

Cross-channel marketing may be a buzzword, but it’s always been a best practice. Even when a product clearly lends itself to a certain channel, customers are — and always have been — cross-channel. Take cars. Yes, there’s a rea...

Mac or PC? iOS or Android? Proprietary cloud or AWS? Choices abound with today’s technology, whether it’s the laptop on your desk or the phone in your pocket. So why should your CRM be any[...]

The post Billy Joel…and CRM? appeared first on Get your daily dose of Sugar.

Find out how to use the power of responsive email to make your emails responsive...

The post 7 Essential Tips to Creating Mobile Friendly Emails appeared first on Campaign Monitor.

CSS3 Support for browsers and email clients is not one size fit all. Check out...

The post Which Email Clients Support CSS3? appeared first on Campaign Monitor.

If you’re looking to show your brand’s value, you need a value proposition. Here are...

The post How to Create a Killer Value Proposition for Your next Email Campaign appeared first on Campaign Monitor.

How many emails are sent per day? This shocking statistics can help you understand how...

The post The Shocking Truth about How Many Emails Are Sent appeared first on Campaign Monitor.

While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge.

Welcome journeys — those email campaigns that introduce and onboard new customers — are critical in helping brands make a good first impression. After all, customers are most engaged and most primed for your message when they first sign up. It’s a brand’s biggest opportunity to create loyalty among their customers. It’s also important to...

Back in the old days when the Internet was but an inconceivable fantasy, businesses had to get creative to communicate with their customers. In ancient China, runners would move on foot to inform traders of the presence of potential customers. The traders would then play the flute to attract their target audience of children and […]

The post How Geofencing Can Help Unlock Your Brand’s True Growth Potential appeared first on WebEngage.