Sunday, February 28, 2021
As email marketers, you’ve got another reason to feel guilty for forgetting Father’s Day: In 2018, Father’s Day spending was estimated to reach $15.3 billion. It’s easy to let it... The post Don’t Forget Father’s Day… Email Marketing Campaigns appeared...

Time is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. While that’s certainly a priority, adding net-new logos isn’t the only way to generate revenue. And it’s far from the most lucrative option you have. According to […]

The post 3 Ways Customer Engagement Can Be a Boon to Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Email Subject Lines for Sales

  1. "Hoping to help"
  2. "We have [insert fact] in common ..."
  3. "Idea for [topic the prospect cares about]"
  4. "10 mins -- [date]?"
  5. "Do not open this email"
  6. "3 weekend ideas for you"
  7. "HBO Go password?"

Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email.

So, what makes a good subject line?

It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). No longer a nice-to-have, DX has become a pivotal differentiator for organizations in almost any sector, ahead of even pric...
Users now engage with brands across more channels, platforms, and devices than ever. While cross-platform users present a tremendous opportunity (with higher conversion and retention rates than their single-platform counterparts),...
Use these tips and examples to help you create fun or funny emails that align with your brand and resonate with your recipients. The post How to Write Fun Emails (Plus Examples) appeared first on SendGrid.
Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success.

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way […]

The post How to Write Subject Lines That Convert appeared first on SharpSpring.

You can now export a segment in WebEngage as a Custom Audience to your Facebook business account. Overview Over the last few months, we’ve received several requests asking us to enable integration with Facebook. A majority of our customers create very detailed segments on WebEngage. They then target users in these segments through a series […]

The post WebEngage’s Marketing Suite + Facebook Audience = True Multi-channel User Experience appeared first on WebEngage.

In the MLB, or Major League Baseball, players who have used performance enhancing drugs have also tainted their careers. Even if they slugged the most home runs in the history of the game, like Barry Bonds did, or won the most Cy Young Awards ever, like Roger Clemens did, their accusations of steroid abuse will most likely block their path to the Baseball Hall of Fame.

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