Wednesday, April 1, 2020
Photo by Pixabay, CC0 1.0 The popularity of content marketing has increased tenfold over the past few years due to its power to attract and retain new customers for businesses to indirectly marketing their products and services to. However, without a c...
It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s... Continue Reading The post When to Send Article Pitches (and Other Important Emails) appeared first on Copyblogger.

Learn how to take a holistic approach to increasing your blog traffic.

The post Top 5 Strategies to Increase Blog Traffic appeared first on SendPulse Blog.

Although they’re  “just” for your own staff and colleagues, employee newsletters shouldn’t be taken for granted. Once you learn how to do internal email newsletters best, they can be effective communication tools. It’s important to thoughtfully craft them as a strong employee newsletter can serve an important role inside the organization.   Things you should […]

The post How to Make Your Employee Newsletter a Winner appeared first on GetResponse Blog - Online Marketing Tips.

Use these tips and examples to help you create fun or funny emails that align with your brand and resonate with your recipients. The post How to Write Fun Emails (Plus Examples) appeared first on SendGrid.
Well, this week was anything but sugarcoated. We got right into it. How do you stay motivated to do great... Continue Reading The post 11 Ways to Stay an Alert Copywriter and Content Marketer (If Taking a Nap Isn’t an Option) appeared first on...

Why is Page Speed Critical?

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the

The post Why Is Page Speed Is Critical? How to Test and Improve Yours appeared first on Martech Zone.

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way […]

The post How to Write Subject Lines That Convert appeared first on SharpSpring.

Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them. Besides win...
When I started out as a professional copywriter — exactly 40 years ago this year — I was full of... Continue Reading The post How to Keep Your Copywriting Skills Fresh appeared first on Copyblogger.


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