Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources […]
The post 5 Ways to Optimize Sales Activities with Dashboards appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study, 84% of brands use events and experiences to promote their products and services to consumers. But simply following a […]
The post 4 Signs Your Experiential Marketing Lacks Purpose appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful […]
In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your […]
In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your […]
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Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must […]
The post The Role of Email Marketing in an Omnichannel Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping […]
B2B buying has changed – today’s buyers are anonymous, fragmented and resistant. B2B Sales and Marketing efforts continue to become less and less effective as revenue-generating teams battle for an ever-shrinking sliver of attention from customers and prospects in an already overcrowded and increasingly noisy environment. To compete and win today, B2B revenue teams need to transform their approach to accommodate the demands of modern B2B buyers. In today’s B2B buying landscape, buyers are: Anonymous – In
The post Know Everything, So You Can Do Anything: How 6sense Is Disrupting the ABM Industry appeared first on Martech Zone.