Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the
The post Why Is Page Speed Is Critical? How to Test and Improve Yours appeared first on Martech Zone.
If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website?
If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.
Last week, I did something I promised I’d never do to myself: I made an impulse purchase over $100. Now, for you less frugal shoppers out there, you might scoff at my definition of splurging. But what I found most interesting about my sudden compulsion to buy glasses that filter blue light wasn’t the impulse itself. It was how quickly the advertisement below convinced me that I needed the eyewear in my life.
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted.
Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month. Furthermore, up to 70% of new leads have come from offers we hadn't touched in over three months.
Here are four ways to optimize your landing pages and lower your bounce rate.
The post Customer Journey Optimization: 4 Ways to Fix Your Landing Page Bounce Rate appeared first on Campaign Monitor.
I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency. Add a countdown timer and let your prospects know how much time they have until your offer expires. We know that the average attention span of a visitor is […]
The post Urge Landing Page Visitors to Buy with a Countdown Timer appeared first on GetResponse Blog - Online Marketing Tips.
Landing pages are about first impressions… but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch. Design trends are crucial to landing pages because they act as signals, even subconsciously, that communicate to visitors that you’re on the ball. That goes double […]
Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for your audience and defines your event brand as a whole. To maximize its potential, your event registration strategy should include elements of the following examples as well as your own […]
The post How Leading Brands Design Effective Event Registration Landing Pages appeared first on GetResponse Blog - Online Marketing Tips.
Look closely at a website and you’ll notice that its text, images, and videos are arranged in rectangular patterns. These boxy designs look clean and make navigating pages easy. This design also means that...