If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important." We can compare that to companies with decreasing revenue where only 49% believe it's important. So, if you want your business to succeed you must make sure your customers do, too.

If you’re looking to show your brand’s value, you need a value proposition. Here are...

The post How to Create a Killer Value Proposition for Your next Email Campaign appeared first on Campaign Monitor.

Marketers, now you can easily integrate data-activated augmented reality experiences into your campaigns. With our visual experience platform, you can create AR experiences with drag and drop simplicity. You read that correctly: No coding is required. Branded, browser-based AR experiences that can be seamless additions to your marketing campaigns. Your customers can open the experiences […]

A call to action email should be clear, concise, and visually stunning enough to inspire...

The post How to Create the Perfect Call to Action for Your Email Marketing Campaigns appeared first on Campaign Monitor.

If there’s something that can unexpectedly evoke some of your fondest childhood memories, it’s the shopping cart. Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia.

They say that you can’t manage what you don’t measure. So once your email is perfectly designed, and sent to the right audience, how do you judge its success? We’ve plucked out the most common metrics and taken a look at what they actually mean.   Open Rate Open rate is the most common starting point for analysing how well an…

The post Understanding your email campaign results appeared first on CommuniGator.

One of my favorite themes from the critically-acclaimed show Mad Men is that 1960’s advertising was based off the half-truth that you would be happier if you owned more material possesions.

At the beginning of the series, the show’s main adman, Don Draper, passionately believes in this notion. It helps him sell whatever he advertises and it’s also the concept he molds his life around. Not only does Don sell the lie of money, status, and material items being the keys to happiness, but he also lives it.

On Sunday, the first episode of the last season of Game of Thrones not only made its fans the happiest people in the world for an hour, but it also shattered HBO’s record for the most amount of viewers a single episode of a show has ever attracted -- 17.4 million.

A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism. An Oracle preferred marketing partner, 90octane...

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses -- it's no wonder that companies can see actual growth from this platform.

If you're not using yet Twitter for business purposes, or want to get better at it, keep reading. You'll learn how you can use Twitter ad campaigns to reach the audiences you care about.

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