Come May 25th, 2019, GDPR will turn one year. Was it successful or did it just scrape through? One year it too short a period to judge the success rate of any regulation, especially one of the scale and sensitivity of GDPR. Mathias Moulin, Director of CNIL, the independent French administrative regulatory, stated in an […]
The post One Year of GDPR and Its Impact on Mobile App Marketing appeared first on MoEngage Journal.
The great promise of the mobile age
… would be this: If you give up your data, we’ll give you better experiences. That’s the inherent contract between an end user and a brand on mobile. One side gets data, the other side gets messages and content they especially want.