It's time to get on board with Gmail's Promotions tab. Here's how to do the...

The post Landing in the Inbox vs. Falling in Gmail’s Promotions Tab appeared first on Campaign Monitor.

During a recent webinar hosted by Gavin Laugenie, Head of Strategy and Insight at dotdigital, and Chris White, Senior Partner Manager at Styla, a poll revealed that high bounce rates on websites and landing pages are one…

The post How to increase online engagement appeared first on dotdigital blog.

Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lin...

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