Over the last few years, increased used of digital media by customers has changed the way companies market their brands. Businesses have just a few minutes to capture a visitor’s attention and control their purchasing power. With many options available to customers, each organization has to find a unique mix of marketing strategies that will ensure customer loyalty to their brand. However, all these strategies now focus on building and further improving website engagement. We’ve
The post 7 Super Useful Tools for Improving Website Engagement appeared first on Martech Zone.
Meta descriptions -- sounds complicated, right? If someone asked me about a meta description two years ago, I would've assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer's head.
I'm happy to report that's not the case.
By setting realistic goals for your email open rates and click-through rates, you can improve...
The post What Is a Good Email Click-Through Rate for 2019? appeared first on Campaign Monitor.
