As discussed in our previous blog ‘What is the difference between validation, verification and authentication?’, the data elements for identity validation don’t carry a high level of certainty that it is you and while identity verification, can significantly increase the confidence that the person is who they truly say they are, this is often accompanied…
Editor’s Note: Marketer Spotlight is a series of blog interviews focused on sharing insights and best practices from marketing leaders on the various aspects of marketing in a digital world. In our recent #GROWTH19 conference, Pranav Kumar, the head of CRM at OYO Rooms, shared his insights on the role of a CRM in engaging […]
The post Marketer Spotlight: The Role of a Robust CRM in OYO Rooms’ Growth Story appeared first on MoEngage Journal.
Did you know Tyson Foods is responsible for producing approximately half the chicken, pork and sausage consumed in the USA? This 80-year-old global company represents a portfolio of brands that you can find in almost[...]